Privacy Policy

We collect information you provide directly to us, including:

• Account information such as your name, email address, studio or business name, and password.
• Billing information such as your billing address, collected and processed securely by our payment provider, Stripe.
• Operational data you or your studio input into the Service, such as class schedules, pricing, instructor rosters, membership tiers, and booking policies.
• Member information entered during booking, such as name, email, phone number, and class or membership selections.
• Communications you send to us, such as support requests, onboarding questions, and feedback.

We also collect information automatically when you use the Service, including:

• Log and usage data (IP address, browser type, pages visited, timestamps, referring URLs).
• Device information (device type, operating system, and identifiers).
• Cookies and similar tracking technologies, as described in our Cookie Policy.

We use the information we collect to:

• Provide, operate, and maintain the Service, including class booking, scheduling, and membership management.
• Process bookings and StudioWhirl plan purchases, and send related confirmations, receipts, and reminders.
• Communicate with you about account activity, product updates, security alerts, and support messages.
• Monitor and analyze usage to understand how studios and members use StudioWhirl and to improve the product.
• Detect, investigate, and prevent fraudulent transactions or unauthorized activity.
• Comply with our legal, tax, and accounting obligations.

We do not sell your personal information. We may share it with:

• Service providers (sub-processors) who perform functions on our behalf, listed in Section 5.
• The studio you booked with, or the studio's staff, when you book a class or membership through their StudioWhirl booking page — studios need this information to manage their own rosters and schedules.
• Other members of your studio's team, where a studio owner has granted them dashboard access to bookings or schedules.
• Law enforcement, regulators, or other parties where required by law, legal process, or to protect the rights, property, or safety of StudioWhirl, our customers, or the public.
• A successor entity in the event of a merger, acquisition, financing, or sale of some or all of our assets.

We use the following sub-processors to run the Service:

• Stripe Payments UK Ltd / Stripe, Inc.: payment processing for StudioWhirl plans (UK and United States).
• Cloudflare, Inc.: website hosting, content delivery, security, and cookieless web analytics (United States, global network).

We only process personal data where the UK GDPR gives us a legal basis:

• Contract: to create your account, take payment for your plan, and provide the Service.
• Legitimate interests: to keep the Service secure, prevent fraud, and improve the product, balanced against your rights.
• Consent: for optional communications such as marketing emails, which you can withdraw at any time.
• Legal obligation: to keep tax and accounting records and respond to lawful requests from authorities.